Year 3 Block 2: Statement vs Reality

Editorial Design · Motion Graphics · Typography · ISTD Brief

The Concept

Statement vs Reality is a satirical editorial project responding to an ISTD brief on the theme of power. The same newspaper. Two messages. One you’re meant to read; one you’re not supposed to find.


The newspaper carries two embedded layers of text. The statement layer contains the kind of language wielded by those in power; political messaging, coercion, and white lies dressed up as fact. It’s visible. Confident. Designed to be believed. Without any lens it can almost be made out; though not quite coherently, which is its own kind of comment. The reality layer tells a different story entirely. It can only be read through a red lens; deliberately difficult to access, deliberately hidden. Because that’s how truth tends to work when power is involved.

The Newspaper

The design leans into the familiarity of print media. Newspapers carry authority; that authority is exactly what the piece exploits. Through the blue lens the statement is clear and commanding. Through the red the truth surfaces. The typography, hierarchy, and layout all pull in the same direction; making sure both messages land with equal conviction. 
Drag to see the truth.

newspapernewspaper copy
newspaper copy 3newspaper copy 2
Artboard 24Artboard 24 copy

The Glasses

The glasses complete the physical experience of the project. Fictionally sponsored and designed as branded objects as much as functional tools; the frames pick up the green from the newspaper background; grounding them in the same visual system as the print piece. The Statement Lens in blue. The Reality Lens in red. Each one gives you a different version of the same page; and neither exists without the other.

The statement is easy to read. The truth takes effort. That’s not a design flaw; it’s the whole point.

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